5 easy steps of doing competitive analysis

As a UX designer, I want to fall in love with the problem, not the solution. I always start by defining the problem and create a competitive analysis to make sure that I am solving the right problem in the right landscape.

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Companies hire T-shaped UX designers

UX is becoming more in demand every year and companies are beginning to understand that a UX designer cannot only make a beautiful and easy-to-use product, but they can also help realize the business strategy and conduct research.

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Designers are creative engineers

The introduction of good design is needed for a company to be successful. What is good design? Product design is the total configuration of a product: its form, colour, material, and construction. The product must serve its intended purpose efficiently.

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Psychology and UX design

Psychology is an integral part of UX design. Understanding how people interact with a product and how their decisions can be influenced or manipulated are topics that should be addressed by UX designers. Design psychology is a combination of neuroscience, cognitive psychology, social psychology, and human-computer interaction that approaches UX design through the lens of human behaviour.⠀

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